SubSuite Case Study
Sample case study of "FlexFit", a subscription based wellness brand.
Background
In March 2023, FlexFit, a subscription-based fitness and wellness brand with 511,834 subscribers and an average sales price of $21.83 / month joined SubSuite to drive new subscribers, optimize pricing, maximize profits, and increase LTV.
Utilizing SubSuite Cross-Promotions, Marketplace Sales and Marketplace Rewards for one year, FlexFit was able to drive the impressive results detailed below.
Cross-Promotions
In year one FlexFit drove 25,591 new core subscribers with exclusive, optional discounts from their cross promotional partners and 35,086 new incremental subscribers with targeted discounts to subscribers of their cross promotion partners that do not already own FlexFit.
Overall, FlexFit increased paid subscribers by 12% and ARR by 10%.
Cross Promotion ARR
Cross Promotion ARR
Marketplace Sales
FlexFit opted to sell subscriptions on the SubSuite marketplaces of more than 30 brands with a combined 35mm consumer reach.
Targeting consumers with personalized prices, contingent on the subscriptions they already own, FlexFit increased paid subscribers by 14% and added 10.5% in new ARR.
Targeting consumers with personalized prices, contingent on the subscriptions they already own, FlexFit increased paid subscribers by 14% and added 10.5% in new ARR.
Marketplace Sales ARR
Marketplace Rewards
FlexFit drove 17% of its subscribers to make at least one purchase from their SubSuite marketplace where they offered customized, dynamic, deals from 23 additional select brands.
Subscribers who purchased a subscription from the FlexFIt marketplace were almost 2x as likely to still be a paying subscriber after 1 year, generating an additional $8,231,064 in LTV. LTV will continue to increase exponentially as more subscribers make purchases and more time elapses for reporting.
Subscribers who purchased a subscription from the FlexFIt marketplace were almost 2x as likely to still be a paying subscriber after 1 year, generating an additional $8,231,064 in LTV. LTV will continue to increase exponentially as more subscribers make purchases and more time elapses for reporting.
Marketplace Rewards ARR
Marketplace Rewards ARR
Conclusion
With an initial outlay of $0 FlexFit was able to generate 132,643 new subscribers (25%) and gross additional revenues of $33,505,545 (25%) in 1 year. At a total cost of $2,238,541 that creates a total ROAS of 15:1.
Total ARR from SubSuite
Total ARR from SubSuite
Curious? Learn more about SubSuite today.
Schedule a 30 minute product demo.